Earlier than the web disrupted how and the place prospects make their purchases by eCommerce, most of their wants have been often met through numerous bodily factors of sale scattered throughout totally different areas. When eCommerce introduced the convenience and comfort of buying, many deserted the previous and nerve-racking means of buying.
Though, on the early days of eCommerce in Nigeria, most platforms centered on chasing one rabbit at a time, that’s, creating a distinct segment platform. So, in 2011/2012, the problem of offering a straightforward and handy solution to store was solved, with the debut of eCommerce corporations like Jumia.
However, one other pressing prospects’ want emerged whereas on-line buying was nonetheless attempting to ascertain its footing. Clients wished greater than only a buying platform the place they might purchase devices, groceries, trend objects, electronics, and different residence necessities. They wished an internet platform that might present them entry to different daily providers, resembling reserving a flight or a resort, ordering meals, drinks, flowers, recharging airtime, paying payments i.e. DSTV, and lots of extra.
Typical of a forward-thinking firm, Jumia responded swiftly to this new request by launching a number of different digital platforms that might assist prospects with these wants. These digital providers embody reserving motels/flight, ordering meals, manufacturing providers, drinks/beverage supply and an entire lot of different providers.
Just a few years later, exactly in 2017, Jumia launched an all-in-one life-style app referred to as Jumia One. With Jumia One, prospects don’t must have a number of apps for all their every day wants. They solely must obtain Jumia One they usually can conduct all their transactions on it.
There are an a variety of benefits prospects get pleasure from after they meet all their wants utilizing a single App, Jumia One for example: (1) just one login ID will probably be required to entry all of the digital providers, (2) much less information required to make a number of purchases, (3) pay zero service payment on utility payments like DSTV, GoTV, Startimes, Kwesé TV, Smile, Swift, Spectranet, and electrical energy payments, (4) you get an on the spot refund at any time when a failed or incomplete transaction happens.